The act of lying is inherent in human behavior. In all social fields, lies occupy a space of manipulation of reality, which can be expressed by an omission, by the selective choice of facts or by the simple creation of them. The ethics behind a lie is always controversial: Should we tell a harsh, cruel truth to someone or lie to avoid conflict and suffering?
From this need, a new business model emerged, coined by the american sociologist Shoshanna Zuboff as “Surveillance Capitalism.” In this model, all the monitoring and collection of data through digitalized services are monetized, generally serving for targeted advertisement. However, in the logic of this model, the more the data is collected, the more one knows about the user, the more conclusions can be made and the more money comes into play. In this way, the appetite for data becomes insatiable for this model, putting at risk the privacy of its users. Hence, most of the problems that privacy activists warn of are validated.
In a legal sense, such a contract is totally valid, in a model called “Notice and Consent”, that is, notify the user about how the relationship will occur and ask for their consent. Not reading a contract before signing it is always viewed as dangerous. Therefore, in this model, it would totally be the user’s fault if a violation of privacy occurs, for signing a contract that he is not reading. However, are the conditions that this architecture subject the users fair?
We have nowadays in the Chamber the dispute between different sectors so that this law receives a final essay. On the one hand, companies want a more lenient law that allows for a deeper exploration of the data collected. On the other hand, activists and NGOs come together for greater oversight and control over this information, thus protecting users’ privacy.
Article written by Marina Arvigo and Victor Veloso, members of Nucleum of Studies in Technology and Society (nets) of USP.
Marina Arvigo is a law student at USP and research trainee at Internetlab. She is currently coordinator of the Nucleum of Studies in Technology and Society (nets) of USP.
Victor Veloso is International Relations student at USP and researcher on different topics related to technology and society. His research mainly involves topics such as Vigilantism, Algorithm Governance, Freedom of Expression on the Internet and Cyberwar. He was a representative of Brazilian youth at the IGF 2016 and is currently a intern in the area of Digital Rights of the Brazilian Institute of Consumer Protection (Idec). He is also one of the co-founders and coordinators of the Nucleum of Studies in Technology and Society (nets) of USP.